BePink-Bongioanni: here is the new jersey!
The glamor of magenta and the charm of purple in the shirt made by TO FIT
The seasonal debut in the group is very close and for BePink-Bongioanni the 2024 renewal takes concrete shape in a new “skin”.
The Lombard team, which will make its group debut on 28 January in Spain at the Women Cycling Pro Costa De Almería and is fresh from a collegiate retreat in Tuscany, will experience all the challenges of this competitive year with an absolutely new racing uniform, which celebrates the new partnership and team step-over.
NEW LOOK – The glamor of magenta and the charm of purple: in the shirt created by TO FIT, a brand specialized in the production of technical sports clothing, the pantone symbol of BePink evolves thanks to the encounter with the “purple” of the new technical sponsor Imatra, updated in a fusion that gives life to an innovative and captivating texture. Italian design and top-notch technical materials will accompany the athletes in the 2024 season.
To complete the look, in total “match” with the customization of the Lemma RT bikes by Officine Mattio, is the timeless elegance of black, which finds space on the shorts.
On the livery there is also a touch of red, Bongioanni’s identifying color but also a symbol of the fight against violence against women, a message that the team has always forcefully brought to the streets of the world.
SPECIAL JERSEY – BePink-Bongioanni will also show off two special uniforms, distinctive of its National Champions.
The nuances of Brazil will be on display on the shirt of Ana Vitória Magalhães, Carioca born in 2000, new entry to the team. The flag of Slovakia, however, is on the uniform of twenty-one-year-old Nora Jenčušová, who will wear the white-blue-red stripes in both the road trials and the time trials.
“The project that TO FIT has embraced with the BePink team is ambitious. It arises from the need for renewal of individual behavior in the approach to sport and aims to conquer those values that are too often forgotten due to a model of life that today’s society proposes and which is projected on appearance before substance, on individual at the center of attention with little care for what is around him,” declares Fausto Bonin of TO FIT. “The TO FIT brand therefore fully supports the BePink team, because it shares our company philosophy: solidarity, sustainability, safety, sport.”
“BePink begins its thirteenth season with a strong team of determined athletes, young women who think big to make their dreams come true,” says Emanuela Zini, new President of the team. “The collaboration with new technical partners and the closeness of a main sponsor that re-enters the world of cycling are an important stimulus for us to face the challenges that await us with seriousness and professionalism.”
