In 2024 BePink will have Officine Mattio and Imatra at its side

Two new technical partners for Lombardy training

Each new competitive season represents a “beginning”, a “blank page” to write and an adventure to savor. It is an unprecedented journey, yet to be discovered, which BePink is ready to experience again this year and, in the many challenges it will face in Italy and abroad, it will have Officine Mattio and Imatra at its side.

It is the passion for cycling that unites BePink, Officine Mattio and Imatra, which tell a story in which determination, entrepreneurial courage, the pursuit of excellence and beauty come together to create a solid partnership, with common growth objectives.

OFFICINE MATTIO – The Lombard team, which will return to Spain as a group at the end of January, will pedal on the bicycles of the Cuneo company in 2024, a revelation brand in the world of two wheels that has already been able to enthuse enthusiasts of the sector on all five continents , contributing to the signing of successes in amateur competitions of the caliber of the Maratona delle Dolomiti, Granfondo New York and the Granfondo La Fausto Coppi.

Born in 2014 thanks to an intuition of Giovanni Monge Roffarello and four other co-founders, Officine Mattio is a young company, which makes the constant search for excellence its strong point, offering totally Made in Italy products capable of combining the efficiency of the highest technology to the quality of craftsmanship. Refined design and customization transform each Officine Mattio product into a “unique piece”, capable of satisfying performance and aesthetic needs.

Officine Mattio has made its top-of-the-range bicycles available to BePink, embellishing them with a customization specifically designed and created to offer the team an extremely high-performance vehicle, with an exclusive glamorous look.

The perfection of the shape and the cleanliness of the lines find unparalleled expression in the timeless elegance of black and light up with a lashing energy thanks to an iridescent insert, born from the fusion of this season’s identifying colours: magenta and purple.

IMATRA – And purple will represent BePink’s “step over”. Purple, Imatra’s distinctive shade, is added to magenta, which has always been the team’s symbolic colour.

Imatra is a “visionary”, innovative and international concept, born with the aim of encouraging and “rewarding” the use of the bicycle, understood not only as a “tool for doing sport” but also as a real ” everyday companion”, for a healthier lifestyle and more sustainable mobility.

Imatra is an application that can be downloaded to your mobile phone. By activating it a few seconds before the start of the activity it is possible to transform a workout, the journey from home to work or, simply, a nice day with friends into a benefit.

In fact, the app will calculate the distance traveled and the effort made by converting them into Imatra Coins, a 100% green native digital currency, which can be spent on the imatra.com market place to purchase products from selected top brands.

With Imatra you will be able to have an extra incentive to implement or improve your “good habits” and live “online shopping” intelligently, concretely participating in the “ecological” turning point essential for the well-being of individuals and the community.

THE STATEMENTS:

“We are thrilled to be part of the BePink project. With Walter Zini we immediately entered into harmony with the common intention of doing something significant in what has always been his world: women’s cycling. We at Officine Mattio love challenges and can’t wait to get started!” Giovanni Monge Roffarello, CEO of Officine Mattio, explained.

“We have chosen to support the BePink project by linking our brand to Officine Mattio, a premium brand to promote our innovative native digital currency around the world” states Manolo Bianchini, Founder and Chairman of Imatra. “The girls of the Team on board the Lemma RT / Imatra will become the concrete example of how Imatra Coin can be accumulated by doing sporting activities and contributing to environmental sustainability.”

“We are very happy to start this journey with Officine Mattio and Imatra,” said BePink Team Manager Walter Zini. “BePink, like Officine Mattio and Imatra, also saw the light with the desire to give life to a project that could represent a solid reality in our splendid sport and we believe that, thanks also to their support, we can progress further. We’ll be back competing very soon and we can’t wait to get the number back on our backs!”