BePink-Bongioanni, alongside Imatra, becomes the world’s first ESG team!

From today, every pedal stroke of the athletes generates value for the environment

Imatra is an application that converts kilometers traveled into a 100% green digital currency, produced by human energy, without territorial boundaries.

Not to be confused with a cryptocurrency, Imatra Coin is an ethical, non-speculative digital currency that offers the opportunity to purchase the most exclusive products from over a hundred premium luxury brands in the cycling world, in addition to various limited editions.

From the application, it is possible to view the actual CO2 savings, demonstrating how every kilometer traveled outdoors contributes to preserving the well-being of all Earth’s inhabitants.

“In addition to athletic performance and attention to the growth of the athletes,” says Team Manager Walter Zini, “attention to social and environmental issues has always been present in our Team’s mission. From this collaboration, a global project is emerging that we hope will be followed by all cycling enthusiasts worldwide.”

The app is available for free for iOS and Android, and its use is very simple: just a few steps to start earning Imatra Coin and contributing to environmental conservation.

After logging in, the user must remember to start the app by clicking on start before starting the ride. In this way, it will be possible to record the activity immediately, allowing the application to automatically calculate the kilometers that will be converted into Imatra Coin.

Once the ride is finished, it is necessary to press stop to validate the route and end the activity.

The calculation of kilometers is done through an algorithm that calculates the conversion based on distance and slope. For every 25 normalized kilometers traveled, the user is entitled to 1 Imatra Coin with a variable value ranging from 0.5 to 4.00 euros, which can be accumulated and used for purchases.

“On the website bepink.eu it is possible to follow every day how many kilometers have been traveled by the athletes and what their contribution has been to CO2 savings,” explains the Team Manager, “being in the world and working concretely to reduce the carbon footprint is an important goal for us to pursue with determination and commitment, just as we do every time we pin the number on our back!”

Imatra’s mission is based on individual and then global change, uniting the community in something that is much more than a sport, it is a true lifestyle, generating value and contributing to making a difference, one pedal stroke at a time.

“The journey of BePink-Bongioanni together with Imatra and its community is constantly evolving; a journey of goals, commitment, and ever greater achievements, just like those of our athletes.” Concludes Walter Zini.